Julie Lawson, named 2026 Top Woman to Watch in Trucking

Direct Traffic Solution’s Julie Lawson named named 2026 Top Women to Watch in Trucking by Women in Trucking Association.

This recognition highlights Lawson’s measurable impact on risk management, operational discipline, and leadership within the transportation industry. 

With more than 15 years of experience in trucking and logistics, Lawson joined Direct Traffic Solutions during a period of rapid growth and brought structure and strategic oversight to the company’s credit and risk management function. Over the past year, her leadership contributed to exceptional operational performance: 

• 50,000+ shipments moved with a claims rate of just 0.325%, significantly lower than the industry’s average of 0.5 – 1.5%. 

• Average claim closure time of 20 days 

• 98.7% on-time delivery rate 

• 99.675% damage-free delivery rate 

“Julie’s leadership is an outstanding combination of integrity, operational excellence and empathy,” said Frank Discenza, CEO of Direct Traffic Solutions. “We are very proud to have her on our team and congratulate her on this well-earned recognition.”

In addition to her measurable results, Lawson exemplifies WIT’s mission to champion the advancement of women in trucking. As a working mother and senior leader in a demanding industry, she combines accountability with empathy, serving as both mentor and example within the organization. 

Lawson will be formally recognized at the 2026 WIT Accelerate! Conference & Expo in Dallas, TX. 

Direct Traffic Solutions congratulates Julie on this well-deserved industry recognition and remains committed to supporting the advancement of women in transportation.